Rationale for selecting a social media platform

Plans to measure success of the campaign

  1. What metrics (e.g., hits, likes, shares, etc.) will you use to determine the effectiveness of your campaign?
  2. How will you know if your campaign has been successful with your target population?

Be sure to incorporate in-text citations and a corresponding reference list after the outline. You can include references from your working bibliography assignment or use other sources.

Part 2 Instructions

Using the outline you created in Part 3 as your foundation, develop a well-written proposal for a social media campaign that addresses alcohol use and abuse in your target population.

The elements of your proposal will mirror the structure of the outline. That is, your proposal should include the following:

  • Introduction that describes the problem being studied
  • Rationale for selecting a social media platform that works best with the chosen population and state
  • Discussion of an evidence-based program that serves as a model for your campaign
  • Description of the major message and associated components of the campaign
  • Strategy for measuring the success of the campaign

In addition:

  • Create a mock-up of your social media campaign to share
  • Your proposal must include in-text citations and a corresponding reference list in APA format.

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